Target Stikes Again (in a good way)

September 22, 2010

This fall, Target is introducing a new John Derian collection of home décor.   Available for a limited time, the John Derian for Target Collection follows the success of the companies’ first two collaborations with a wider range of merchandise available at select Target stores and Target.com  The focus of the collection blends Derian’s love of nature and appreciation of classic, vintage style with well-designed, purposeful products. The assortment features nearly 100 products all priced under $25. Home décor items include decorative trays, wall art and coasters, as well as stationary items such as mini journal sets and paper organizers. The collection also features fabric-covered storage bins, and tabletop items including ceramic mugs and melamine dinnerware ( I already ordered mine!)

John Derian is a New York City-based artist celebrated for his unique and inspired aesthetic. In 1989, he established The John Derian Company, Inc and pioneered the trend of decoupage-the art.  Derian’s decoupage art has adorned plates, platters, paperweights, bowls, desk accessories, wall hangings and more.  In 2008, Derian created his first signature accessories collection for Target, including stationery and home décor items, followed by a limited edition holiday assortment later that year, which included gift wrap, ornaments and serving platters.  This follow-up is a winner, and so affordable!

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